In class last week we discussed marketing to the younger generations. For the those who have read this blog, you will know my feelings on the ridiculous gimmicks and tricks that organizations try to use to get the “young” to concerts. If you don’t know my feelings then click here! My students and I give their take in two clips below…someone airs some frustration, and there are some great ideas particularly with new media….
Big Questions – Big Answers!!!
In Audience Connections last week, I posed the question to the students:What are the various Arts for you? Define them for yourself. Audio excerpts below!
Winning the War of the Words!….
In class today we discussed the word virtuoso and how it is essentially reserved to describe Classical artists. From time to time you hear it sparingly used to describe Rock Guitarists and Jazz musicians but not often. I say we shouldn’t give the word up, but definitely give it over….
Mirror Mirror in the Hall……
Please…call me Beloved Maestro. I think both words are something earned not something claimed. It’s an amazing arrogance to suggest to your audience that they feel this way, I mean what if they don’t or don’t quite….
A response to Bill! – Part 2
We wrap up the discussion on Bill’s post 100 degrees and climbing (If you are having trouble playing the clip you can link to it here. The sound will get better in future clips!):
A response to Bill! – part 1
As promised we discussed Bill’s post 100 degrees and climbing in my Audience Connection class last Wednesday, and here is part 1 of the discussion:
What’s black and steel and costs a bundle?
I took a little trip last week, my first one in three months. The air was getting a little noxious here in the Twin Cities, what with the flag-waving, Liberal-denouncing, Bible-thumping, Tax cuts for the rich espousing, quadrennial waves of self-congratulatory apoplexy that was coming out of the Xcel Center. It was either get arrested or go do something else interesting. The next thing I knew I was landing at LaGuardia.
Authenticity
So watching the giant infomercials i.e the DNC and RNC conventions, I’m looking for any signs of authenticity, something real and inspiring, not so much who to vote for but who to hope for. With the RNC I sat squirming and surprisingly I found myself being bothered by something even more than the rhetoric….