WKSU, Cleveland’s dual-format station based in Kent, Ohio has decided to fill up the daytimes with talkety-talk and bump classical to the evenings and overnights. I always love the euphemisms when stations make these changes:
The Kent-based public radio station still will emphasize classical music, but that emphasis will shift totally to 8 p.m. to 5 a.m. From 5 a.m. to 8 p.m. Monday through Friday, the station will focus on news. The new schedule goes into effect Monday, Aug. 5.
Aside from the strange writing, the substance of the report is just a plain lie from the Plain Dealer. They “emphasize classical music” by taking it out of its highest listening time, which is 9 am to 3 pm.
Station executives say the changes will allow for “more stimulating and diverse national programs to complete listening blocks that will make it easier for listeners to find news and music at predictable times during the day.”
Ugh. Nothing like treating the listeners as too dumb to find news and music on the radio.
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