When is the right time to pull the plug on a radio program? When is a good thing, too much of a good thing? If one show goes away, do we revert to format (DJ and great tunes) or do we plug in another program…locally produced or off the shelf from one of the big distributors. National or local, brand new or long in tooth, the answer lies with square one, adequate concept development. If we apply start-up program criteria to existing programs or those we want to acquire, we end up with the same result – relevancy.
Job Opening in Rochester NY
From Ruth Phinney at WXXI:
Classical Announcer/Producer
WXXI Public Broadcasting
Rochester, NY
Adding a Classical Station
There’s an interesting editorial today in Radio-Info.com. Tom Taylor summarizes an interesting uptick in public/classical stations:
New York, Philly, San Francisco, Dallas, Pittsburgh and now Nashville – public radio finds ways to build.
Two years ago it was New York Public Radio committing $11.5 million to create a standalone classical station. Then we’ve seen the University of Southern California extend up into the Bay Area with the purchase of two FMs to create a classical service, and then a new venture to buy Pittsburgh’s WDUQ (90.5) for $6 million (a group led by the former management offered $6.5 million), and now this week, New York Public Radio and Philly’s WHYY buying pieces of the nine-station NJN group.
WEKU’s New Classical Service in Kentucky
Thanks to Greg Kostraba of WBAA in West Lafayette, IN for the news on WEKU’s long-awaited classical re-launch.
From Kentucky.com:
Public radio station WEKU-88.9 FM has signed a three-year deal to launch its long-discussed classical music station in Central Kentucky. Beginning July 1, WKYL-102.1 FM in Lawrenceburg will be home to the genre that defined WEKU before the Richmond-based station’s switch last year to news and talk, which irked some longtime listeners.