Programming

WQUB in Quincy, IL Losing its Local Hosts

March 9, 2010 by Marty Ronish

From Mick Freeman at WQUB, via the AMPPR listserv: Sadly WQUB is taking an unusual step on June 1st and firing all on-air staff… Quincy is in the bottom left corner of Illinois, close to Missouri. An article in the Quincy Herald-Whig says that WGEM (news and sports) will handle the programming. “We’re doing this to lower costs,” station manager Robert Weirather said. “There will not be much programming variation. We’ll still emphasize classical music and National Public Radio, and all sorts of news.” The three people who are NOT losing their … Continue Reading

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Brooklyn Rider, and Hope Springs Atonal

February 10, 2010 by Marty Ronish

When my grandfather was in his 80s, he would go every two weeks to get a vitamin B-12 shot. For about two days he would be energized and full of the dickens. Well, a great concert or a fascinating piece of music can do the same thing for you.

WUOL in Louisville, For Example

February 8, 2010 by Marty Ronish

Those of us in the biz have studied at length how classical radio can survive, or even thrive, when its main proponents are in serious decline. Alex Ross posts a scary graph in his Feb. 3rd article in the New Yorker.

Every classical organization in America should print out this graph, pin it on the bulletin board, and ponder what is to be done. If the light-gray line doesn’t reverse direction in the next ten years, those organizations may begin to fold.

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Kicking the tires of philanthropy.

January 31, 2010 by Jack Allen

To give or not to give, that is the question.

Not-for-profit radio stations around the country are entering into the spring fund-raising season, facing the same challenges as last year and the year before that, and the year before that. The perennial challenge is engaging the listener in a conversation about the relevance of the station in peoples’ lives and the need for voluntary contributions to cover the station’s expenses. There’s a cause and effect dynamic at work. Programming causes listening, good programming causes loyalty, loyalty causes giving. In theory. Is that all there is to it, do the best we can with creating content and then ask for money – and we shall automatically receive?

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