A classical music station’s highest ratings are rarely outside of format, that is to say, a DJ with a stack of records. Those hours hosted by a smart, accessible announcer presenting an equally smart playlist, all imbued with a potent sense of place (localism) engender the highest long-term loyalty. Of course there are exceptions but it doesn’t get better or match listeners’ expectations any better than good company and good music. Here at All Classical we do just that, 99% of the time. From the department of deep thoughts, we finally asked ourselves, why then do we and most classical stations only enjoy around 10% giving among those who listen. This, too, is essentially an accepted industry benchmark. We get it right when it comes to our programming. Are we getting it wrong when it comes to our funding appeals?
Who Needs Live Local Announcers Anyway?
The title of this post is snark, in case you don’t know me! There’s been an interesting discussion going on at the AMPPR Listserv about KPAC in San Antonio dumping its five local announcers in favor of C-24 (also live announcers) and diverting their salaries to the news division. Some management types seem resigned. They’re running local stations on super tight budgets and understand the issues. But one comment by Joe Goetz from Vermont Public Radio really got to me because I remember my on-air days, putting in herculean effort, running interviews and … Continue Reading