Don’t Overestimate Your Audience

This will be a very brief post, and I hope it generates some discussion. One of the biggest mental hurdles I’ve overcome is overestimating my radio audience’s level of involvement in the world of classical music.  When I began in radio, I felt a lot of pressure to speak the language of those who were “in the know.”  I envisioned a typical listener as an being older, affluent, regular concertgoer who expected a high level of discourse about the music I was presenting.  My presentation could be very much “insider speak” (and … Continue Reading

A New Year, Some New Jobs Open!

I hope everyone has had a safe and happy holiday season.  I just got back from a week-long visit to the in-laws in in Boulder, Colorado.  My out-of-shape ski legs toughed it out through a day at Winter Park, and my wife and I found out (thanks to some blue balloons put in a box by my sister-in-law) that our first baby, due in May, is a boy!  Very exciting times.  I promise I’ll do my best not to gush about the baby when it comes, lest this turn into a baby … Continue Reading

An Exciting New Program – And How Stations Might Use It

One of the biggest of the “big picture” questions that classical radio stations and performing arts organizations struggle to answer is how we make classical music more accessible to people that perceive it as old-fashioned, washed-up, and stodgy.  One method is to focus on the music itself and try to make it easier to understand.  Through “inside the score”-type interactive presentations before concerts, chamber music groups and orchestras have attempted to bridge the gulf of understanding between performers and audiences.  Bill McGlaughlin’s radio program Exploring Music accomplishes this quite well, too, by … Continue Reading

Colorado Public Radio Ends Colorado Symphony Broadcasts

In a decision that undoubtedly won’t sit well with a number of its listeners, Colorado Public Radio announced that it will no longer carry live or tape-delayed broadcasts of the Colorado Symphony, ending a 15 year partnership.  On the surface, this news looks like part of the trend in classical music broadcasting in which stations many stations are forgoing local content for the sake of cheaper, more bland, imported music.  In reality, the reasons behind this move are much more complex, and raise questions that all stations must face about content partnerships: … Continue Reading

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