Close The Loop
For the longest time, orchestras would advertise a concert and then present the concert, and that was perceived as enough. In the last several years there has been a realization that it wasn’t enough and phrases like “Audience Engagement” started to pop up. There are many definitions of Audience Engagement depending on what side of the business you talk with. But what is clear right now is that orchestras rarely close the loop which includes the audience into the concert equation. Orchestras start the loop by presenting a concert, and typically they … Continue Reading