As the classical music business continues to work toward reversing the overall decline in attendance one of the issues many overlook is the impact concert length may have on audience development and retention. Nevertheless, it may be just the right time to re-examine whether or not the “tried-and-true” concert length of two hours plus intermission is something that should remain a business standard.
Among all of the contemporary forms of art, I’ve always felt classical music has the most potential for growth. Unfortunately, it has a nasty habit of getting in its own way by perpetuating decades old exclusive barriers. At the same time, many classical music institutions are trying harder than ever before to consciously tear some of these barriers down. However, I find that some of these issues are so entrenched in the behavior and actions of long time classical music enthusiasts; they may not even realize they are unconsciously contributing to the … Continue Reading