Take A Friend To Orchestra is back for its third year and is bigger than ever. If you’re not familiar with what Take A Friend To Orchestra (dubbed TAFTO) is all about, it is an opportunity for the people who care the most about classical music to participate in a proactive way. Throughout the month of April, TAFTO will feature music critics, bloggers, musicians, conductors, classical music enthusiasts, and administrators as they write about how average patrons throughout the country can invite friends who don’t regularly participate in live music events to a performance in their area.
As a professional orchestra violinist you can count on a few steady dressing room conversations between colleagues. As of late, the alarming drop in ticket sales and concert attendance is a popular topic. Someone will say something like “There are more people on stage than in the audience, what is up with marketing?!” Frankly, as a performer, it is hard not to take low attendance rates personally. All of the effort and commitment required for 75+ colleagues to produce a successful performance should be rewarded by a large audience. Orchestras across the … Continue Reading