Neo Classical – Holly Mulcahy on the future of classical music

Tourists, Treasures, and Time

Sat, Dec 21, 2013

by:

Holly Mulcahy

Inviting my parents to come to one of my concerts this season was a something I’d looked forward to for months. Of course I was excited for them to see the orchestra, but I was equally excited to introduce them to the remarkable city of Chattanooga. In many cases, one can say all the nice things they want about a place, but until it is experienced in person, it really doesn’t mean as much. This was the case for Chattanooga and my parents. I had told them how lovely the river front … Continue Reading

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Bags, Boutiques, and Bach (and an emergency shopping trip!)

Tue, Nov 19, 2013

by:

Holly Mulcahy

Bags Upon arriving in Chattanooga’s airport over the weekend, I found out my luggage didn’t make it. The possibility of getting the luggage on a later flight was slim but I held out hope. Worst case scenario would be I would just have to pick up a new shirt and a few small items to hold me over. But Murphy’s Law was being observed, and the flight my luggage that was redirected on was canceled. All of my clothes and concert attire was not going to arrive to me until 48 hours … Continue Reading

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Cell Phones and Cash Flow

Mon, Nov 4, 2013

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Holly Mulcahy

There is nothing more annoying than hearing a cell phone ring during a quiet part of an orchestra concert. The noise disrupts the music, musicians, and the ticket buyers. But can there be a way for orchestras to profit off of this annoyance? Sure: Have a cell phone check. Like a coat check, a few bucks to insure that you wouldn’t be the fool that left the cell phone on would be well worth it. If there was worry about missing a message, perhaps a quick check at intermission. If one was … Continue Reading

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The Three R’s: Radio, Restaurants, & Rhythm

Mon, Oct 14, 2013

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Holly Mulcahy

Starting work as the new concertmaster of The Chattanooga Symphony & Opera (CSO) meant hitting the ground running. First order of business was to be a guest on CSO Music Director Kayoko Dan’s radio show, Chat Symphony Hour; which serves as a sincere connection to a community and a fun way to share musical ideas and interests with listeners. Radio When I found out that the radio station was a dedicated classical music radio station, I was inwardly doing jumps for joy. Maybe I’m biased, but since I grew up in a … Continue Reading

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How to Alienate Your Audiences: 2013

Mon, Oct 7, 2013

by:

Holly Mulcahy

In 2008 and 2009, I wrote a four part series using parody to show how various groups could better alienate their classical music audience. Each of the groups, Audiences, Musicians, Managers, and Music Directors, had 10 steps that would surely alienate any patron and enough time has passed that it is time to update some new items in the lists; after all, most of us are at the beginning of a new concert season and we all want to find new and exciting ways to alienate our audiences! Audiences Be sure to … Continue Reading

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