With the news that people are increasingly valuing a degree of interactivity in their cultural experiences sitting in the back of my mind, I have been keeping my eyes open for interesting practices.
One thing that recently came to my attention was a program the Spartanburg Art Museum is creating for “art-savvy senior.”
Yeah, everyone is concentrating on attracting younger audiences, but you can’t ignore the fact the Baby Boomer generation is retiring and looking for things to do.
There is much to like about this new Classic Contemporaries program. Perhaps one of the most appealing aspects is that there really isn’t any of the usual cliche terminology in the name that implies it is for senior citizens. This may impede some of their communication efforts, but for those who feel 70 is the new 50, it may resonate more closely with their self image.
The first event connected with the Classic Contemporaries program is the museum’s Cognitive Dissonance show.
“Four main components within the Classic Contemporaries program bring education, socializing, and creative exploration together. Participants will take part in a presentation that gives some historical background to the medium of ceramics, followed by a tour of the current exhibition, Cognitive Dissonance. Lunch is served, and for those feeling encouraged to stretch their creative muscles, there is time to learn about working with ceramics in an informal studio setting.”
Their planned activities include elements things that people value in an arts and cultural experience – expanding knowledge, socialization, opportunity for hands on participation and food.
Poking around the rest of their site, I was interested to see they offered a class in making ceramic sushi serving trays, plates, soy sauce dishes and tea cups culminating in a sushi party at the last class meeting.
Apparently every other Wednesday, they hold yoga classes in their gallery amid the art works. If nothing else, Uttanasana pose will give participants a new perspective on the works around them.
I am sure there are a lot of arts organizations out there offering a lot of fun and interesting activities that I haven’t heard of. My guess is that many readers haven’t heard of them either so please feel free to share some ideas and examples.