I attended an event at the local art museum which I thought was structured in an interesting way in terms of generating relationships between the museum, museum patrons and local artists— and making some money for the artists in the process.
The event was called “Cream of the Crop” and is run by the museum every other year. They invite artists within an 85 mile radius of the museum to submit works of art. Then, before the art is delivered, they ask people in the community to commit to spending a certain amount on purchasing a piece which they haven’t seen yet.
After the jury has decided what pieces get to be in the show and which won’t be included, those who have pledged to buy a piece are invited in to take a look and choose which pieces they wish to purchase.
The purchasers are allowed to peruse all the pieces that have been submitted, both those which have been chosen for the show and those which have not. So even if an artist’s piece doesn’t make it into the show, the experience can still be rewarding if their piece ends up selling.
I was one of those who committed to buy a piece this year and I can assure you, there were a number of pieces that didn’t make it in that were on my list of potential purchases. Inevitably, there were a number of pieces that were not included that I and others wondered at the reason why.
Last Friday was the opening of the show. People from the community, the artists who submitted and those who had purchased all gathered to review the works. There were ribbons by those pieces that were deemed the best of the show.
Different colored ribbons were placed next to the pieces that had been purchased which served to call some attention to those as well.
Unlike the conversations at openings for the work of one or two artists, most of the discussion at this opening revolved around the talent hidden in the local community. Given that most of the artists were present, the show held some surprises for people’s friends and neighbors.
On the whole, it was a good opportunity for local artists to showcase their work. Some of them were motivated to do only that. While it was required that every piece submitted be for sale, it was the artists that set the prices and it was clear from the amount being asked, there were some artists who had no intention of parting with their creation.
Unfortunately for some of the attendees, these were some of the more striking pieces. There were a couple works by one artist that people would stand before and mutter that they would buy it if it were priced at half of what it was.
This sort of event may be common at museums across the country and I just am not familiar with it. This isn’t the type of thing performing arts organizations can do because their product is ephemeral by design. Probably the closest parallel might be some form of fringe festival that restricted itself to performers residing in the region.
Though I guess there might be potential in having someone commit to buying a certain amount in tickets and then choose, via video, from among artists selected by a jury panel to perform. That might bump an artist to a larger venue than they might normally have performed in if they were selected by someone who committed enough to buy 200 seats.
Though hopefully the gracious patron could arrange to have them all filled. Few artists are satisfied with a lot of empty seats, regardless of how much they might be paid.
What I appreciated most about the museum event was that the structure got a different cross section of the community into the museum than normally attend the openings. The artists they were talking about reside locally rather than having been chosen from a distant place by curators. This reinforces the local connections as well as the concept that everyone as the potential to be an artist.
