World Radio Day is coming up next week, and it’s a good time to remember why we love radio so much. We even love getting mad at the radio. Today I heard a classical music station offer as a premium a CD of music they wouldn’t air on the station — Quelle Horreur! Choral music!
An article today on the blog The Eye by Ravenna Koenig is titled “Internet Killed the Radio Star – The myth behind the decline of radio.”
A panel convened at the Knitting Factory in Brooklyn on January 25 to discuss trends in radio today—specifically, how new technology is altering the listener’s relationship to music. The panel… elaborated on the specific ways radio is adapting to the technology of the 21st century.
Panelists agreed that traditional radio’s influence over young listeners is weakening, but they were insistent that speculations on its waning popularity have been exaggerated.
Koenig goes on to point out that:
1) the middle of the country still uses radio more than the large cities do
2) radio’s allure is that it’s a shared listening experience
3) 93% of Americans still listen to the radio in cars or at home
4) radio listening has actually increased over the last year by 1.7 million listeners
5) radio is a curated service that adds to your knowledge and understanding, and above all
6) radio is a relationship that makes us feel connected
Why do you love radio? There was a comment on the AMPPR listserv recently that classical radio is in its death throes. Personally, I think it’s not time to lose your shpadoinkle over this yet.
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