I’m just about to move on from discussing the nuts and bolts of public radio’s dual news/classical format. But I did want to add this footnote about Vermont Public Radio after a recent chat with Jody Evans, the network’s program director. I’d called her about Classical Public Radio Network, in fact, because the network relied heavily on CPRN when it was getting its first all-classical stations on the air four years ago.
For several years VPR chugged along with a dual news/classical mix on seven stations across the state. But like other broadcasters, VPR was seeing its dual-format approach lose steam. When classical came on after NPR News, news listeners were fleeing to other news/talk stations.
“We had done well with the dual format,” Evans said. “But our audience was holding steady—it wasn’t growing.”