Stations

Ten ways to increase traffic to your classical music blog

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Thanks to Mona Seghatoleslami at WV Public Broadcasting for this guest post.

At WV Public Broadcasting, I’m responsible for the blog Classically Speaking. We started the blog in April 2008, and we’ve gradually been increasing our traffic. In March, we had 1006 page views and 789 unique views, according to Google Analytics.

These numbers aren’t just a way to feel good knowing that a lot of people are interested in reading what we have to say. Eventually enough Web traffic can also be turned into online advertising and underwriting, justification for grants, and other good things.

I was given a mission: with the help of fearless Operations Assistant Bob Powell, double the blog’s monthly traffic by the end of the summer. We did it in two months — here’s how.

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Programming – Our Ongoing Controversy in Public Radio

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Responding finally to Mike’s query last week about how programmers choose their music, I think a good place to start is to look at how the successful stations program.  Of course I have my own opinions but I’ll save them until the end of this post.

If you look at the big commercial stations, WQXR in NY, WFMT in Chicago, KDFC in San Francisco, you’ll find they all have one thing in common: they all play classical music!

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