Classical Stations Rock, So to Speak
Tom Taylor of Radio-Info.com reports from the Arbitron Conference in Baltimore that Classical public radio stations lead the pack in TSL (time spent listening). He is quoting Research Director Inc.: #1, The average non-commercial classical station has an age 6+ total week time spent listening of three hours and 19 minutes. That’s “higher than 15 of the 18 commercial format groups we analyzed.” The report is called How is my station really doing? Public Radio Edition and you can find it here. The report says we listen longer because we’re smarter and more loyal. Well, it doesn’t … Continue Reading