Big Picture

International Women’s Day

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As we learned from the Google Doodle, today is International Women’s Day.  I can already hear the protests of men saying, “Why isn’t there an international men’s day?”  That’s a good question.  I guess if you look at Congress, or at Wall Street, or at every major corporation in the country, and maybe even at your own radio station, you might conclude that every day is men’s day. Calling attention to inequality is a good thing for our society.  How are the women faring at your station?  Considering that your audience is WAY more than 50% women in classical radio, does … Continue Reading

Geek Alert — Radio of the Future?

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The title of the article in ScienceDaily.com is what caught my eye: “World’s Smallest Radio Stations: Two Molecules Communicate via Single Photons.” I’ve always agreed with the radio curmudgeons who say radio is dying, although I think it’s going to live a very long time yet before it expires.  However, technology continues to make new options possible.  If your local station lets you down, you already have lots of other choices online or by satellite. This scientific breakthrough in atomic physics may not have real implications for radio but it’s fun to let your imagination run wild. In … Continue Reading

Classical Radio is Rosy in Connecticut

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An absolutely wonderful post by Milton Moore about music in eastern Connecticut includes this tidbit: We even have more classical music on the radio now. In addition to the music programming on WNPR in Hartford, WSHU in Fairfield has spread its signal eastward, WMNR in Monroe has beefed up its broadcast area, and a commercial classical station, WCRI, popped up in Westerly. You can now channel-surf as you drive, something unheard of not long ago. It’s starting to feel like the best of times here. You can read the post on theday.com.  Mr. Moore expresses beautifully … Continue Reading

Classical Stations Rock, So to Speak

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Tom Taylor of Radio-Info.com reports from the Arbitron Conference in Baltimore that Classical public radio stations lead the pack in TSL (time spent listening).  He is quoting Research Director Inc.: #1, The average non-commercial classical station has an age 6+ total week time spent listening of three hours and 19 minutes. That’s “higher than 15 of the 18 commercial format groups we analyzed.” The report is called How is my station really doing? Public Radio Edition  and you can find it here.  The report says we listen longer because we’re smarter and more loyal.  Well, it doesn’t … Continue Reading

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