WITF in Harrisburg – Update
We told you about the switch from classical to news/talk in Harrisburg PA on WITF a while back. Well, the change happened this morning. A few interesting observations from the Pennlive.com blog post today: 1. The rationale for changing formats was that there were twice as many news listeners as classical listeners. I hear this a lot. It assumes that because more people listen to news/talk than classical, that those people want talk all the time. In 2004 the PRPD did an audience segmentation study, separating listeners in “NPR Activists” and “Classical Monks” and concluded there was limited overlap in the two … Continue Reading