Classical Music: Relaxing or Stimulating…or Both?
The most important classical music presentation at this year’s Public Radio Program Directors conference involved the results of a survey conducted by Coleman Insights, presented by Joe Eskola, Director of Research at Minnesota Public Radio and American Public Media. It was a lengthy presentation, and I’ve delve into it in more detail in a later post, but I can distill some of the more pertinent findings here with a few bullet points: The greatest potential for classical music audience growth is in a younger and ethnically diverse demographic. Of those that DO … Continue Reading