Who Does What At A Classical Station?

Authormarty72x72 Our fearless Inside the Arts blog leader and guru, Drew McManus, reminded me that not everyone is a classical radio nerd, and that I should remember to do a nuts-and-bolts post once in a while.

If you’re a listener rather than a radio employee, you might not know who does what at a classical station.

Announcers
The people you hear on the air are the public voice of the station, but they often are NOT the decision-makers. And it might surprise you to know that at a classical station the announcers are not like Don Imus and Howard Stern, pulling in the big bucks. Classical announcers are more likely to be the lowest paid employees. Announcing is considered a glamour job. I know of stations where the on-air employees earn just over mimimum wage. (By the way, we don’t call them D.J.s in classical music.)

A full time announcer might make about $50,000 at a unionized station (the union most belong to is AFTRA, American Federation of Television and Radio Artists), but most stations are not unionized. I worked full time on-air for many years and never even broke $20,000. Still, being on-air is the most fun of all radio jobs IF the announcer gets to pick some of the music. If not, the job can be very frustrating.

Stations usually have a handful of fulltime announcers, and a stable of part-timers who do weekends and sub when needed.

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In radio news

A couple of articles are making the rounds. One is a lament for old-timey radio filled with plenty of gloom and doom about the future of radio in general, that ran on Washingtonpost.com. The other is an upbeat article about the return of personality radio in L.A. and some great news about ratings and $$$. Bravo to KUSC and its terrific staff. In a recession, or even a slow-down (if that’s what we’ve agreed to call it), the arts often suffer first. Housing prices in the KUSC listening area have dropped a … Continue Reading

More From Jack Allen and KBPS in Portland

Yesterday I promised you more about Jack Allen who is moving from KMFA in Austin to KBPS in Portland, OR. I asked him a bunch of questions about his plans for KBPS, and I’ll just quote his answers verbatim.

What is your overall vision for KBPS?

Vitality, service, reach, value, preeminence, prosperity, flexibility, and whimsy.

Do you think the station should be all local, or should it have a mix of the best from the rest of the country and local?

Local is important, critical in fact, but a mix is desirable. If folks come to rely on KBPS as their link and gateway to all things classical, the mix must include carefully selected programs and insights into events and ideas from around the region, US and globe.

How do you feel about airing live local concerts?

I believe in order to truly be local and relevant, we must seek out strategic partnerships and find those special events that put our regional and global audience in the front row of live & local performances. KBPS will be a unique ticket to all things, great things, local and regional, and sometimes global. The gal tuning in online from Berlin doesn’t want to hear musical selections (necessarily) from the Berlin Philharmonic. What’s the point? She may stay tuned if Robert McBride says, “…sit back and relax, sink your ears into this…performed here in the shadow of Mt. Hood, steps away from the Willamette River, at the juncture of the Oregon Trail…a new recording of the Portland Symphony Orchestra bringing to life the very American, the very adventurous and noble Symphony No. 9 by Antonin Dvorak, known as the ‘New World’ …enjoy.”

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New Management in Oregon

Station KBPS in Portland, Oregon announced last week that they have hired a new CEO, reports The Oregonian. Jack Allen comes from the programming side of classical music radio, but with a lot of management experience. He was director of news and music for seven years at Minnesota Public Radio, including being an on-air host at Classical 24. For the past five years Allen has been in Austin, TX managing the much smaller, listener-supported classical station KMFA. This article in the Austin Chronicle makes it pretty clear that Austin is going to … Continue Reading

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