Kathy Gronau of Creative PR: The State of Classical Music Radio

Authormarty72x72 You have a great idea for a radio series. You have the skill to create some shows, and the musicians have signed off on the rights to put the music on the air. But you don’t know how to get stations interested in your shows. Well, one of the strengths of the classical radio world is the network of people who know the biz and are always keeping an ear open for great programming. Enter Kathy Gronau and her organization, Creative Public Radio.

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Some Innovative (And Painless) Programming

When stations play those CDs, and you hear the announcers chat about the music — blah, blah, blah — don’t you wish you could hear what the actual artists have to say about it? So many stations try to make celebrities out of their announcers, but the real celebrities are the people who make the music! It’s all about them. Really. That’s why I’m so fascinated by this fairly new production group called Virtuoso Voices. It’s not at all the old interview concept, where the announcer is still in the way. This … Continue Reading

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