Marty Ronish Here’s a rare chance to hear a lot of previously unavailable music by Canadian composers.
The Globe and Mail reports:
This week, the Canadian Music Centre launched Centrestreams, an audio-streaming service that makes the CMC’s collection of 8,000 recordings, by about 700 Canadian composers, available online at http://www.musiccentre.ca.
Now here’s a fresh look at diversity on classical radio:
In an article Dec. 8th by of Kenya, Voice of America reports that classical music is booming in Kenya.
The recent launch of a classical music magazine and a growing number of concerts and programs on radio stations are a sign of the new popularity. Supporters say this type of music can compliment traditional African beats.
Two recent news items ought to make your head whirl. The first is from current.org which is the online arm of Current, the pubcasting journal.
The latest analysis from public radio’s Grow the Audience project identifies a “short list” of market factors that drive performance of individual NPR News stations–namely education levels, competition within each market for NPR News listeners and the presence of key psychographic segments.
This is not going to be a compendium of fundraising ideas for classical stations, so if you’re looking for the foolproof idea that will make your fundraising SING during a recession, sorry. I wanted to give non-radio types a look at what goes on behind the scenes.
It’s almost impossible for public classical stations to generate “earned income.” Radio has always been free — like the internet — so you can’t really sell the product, unless you’re satellite radio and force people to buy a special receiver and pay a subscription fee.