KUSC Bucks the Trend and Expands

LA’s sparkling classical radio station KUSC has been bucking trends for a while now, and I’m happy to report that they’ve bucked another one, to the benefit of central California.  While everyone else is cutting costs, KUSC has gone out on a limb and bought another station.  We reported back in October that KUSC would be expanding their signal.  Because of legal complications, that particular transaction fell through, but now the station has purchased KESC in Morro Bay for $1.2 million. KUSC General Manager Brenda Barnes was interviewed by the L.A. Times … Continue Reading

Bach to Byte in Seattle

Seattle held a technology-classical music summit recently and longtime Seattle music critic Melinda Bargreen wrote up a review that I think has general interest for other communities.  It also adds to the thread we’ve been discussing.  To keep it easier to read, I’m going to print it here in full text after the fold, not as a quote.

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The Public Radio App

Happy Monday!

As a media professional, lately I’ve been asked — no solicited, begged, beseeched — by several classical music organizations for help with their media needs.  It’s getting harder and harder for groups to promote their music in the traditional media.

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