Guest Post on Programming – Must Read

One of our own, General Manager Jeff Skibbe from KXMS in southern Missouri has written this guest post on programming.  Mille grazie, Jeff!

“Qube Connections” by Jeff Skibbe

I have always been a fan of British TV’s James Burke, the science historian whose episodes of the series “Connections” famously began with a thread of an idea upon which Burke would weave a rich tapestry of cause and effect in the worlds of science and technology.  If you haven’t seen the 1978 original or any of its sequels, you should investigate getting a subscription to Netflix soon.

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Americans for the Arts National Convention & Three New Studies

Thursday through Saturday is the national convention of the advocacy organization Americans for the Arts. It’s being held in Seattle, and I will be interviewing attendees and presenters for the group’s website.  I also plan to report here on who’s saying what and how it might impact us in classical music radio.

There are also three new reports out that you might want to read.  One is from Chorus America that finds:

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Why We Still Do Radio!

As a radio nerd, I often enjoy reading the stats on the Arbitron website.   There are a couple of reports on there that came out in March, but I don’t think we’ve reported on them yet.

For instance, this one:

Ninety-five percent of adults 25-54 with a college degree and an annual income of $50,000 or more tune into radio over the course of a week.

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