Classical Radio Doesn’t Have an Audience Problem. It Has a Personnel Problem

As I continue to reflect on the results of Classical Music Rising’s workforce survey, CMR is busy working on new endeavors; most recently, “Classical Spark” has been a valuable resource for stations to get back to basic radio fundamentals of self-identification, branding, and forward promotion.  It’s easy to forget these fundamentals, and Classical Spark project leader Craig Curtis has an excellent outline you can read here.  I don’t think it needs much analysis or explanation.  It’s a document that every station should read and implement if they aren’t following similar practices already. … Continue Reading

A Brief Word About Details

Much of my musings on this blog are big picture ideas about the direction of classical music radio, but today, after sampling brief snippets of programming on streams from stations across the country, in large and small markets, I feel compelled to write about something very mundane: attention to detail in the studio.  Consider this a Festivus-inspired, Frank Costanza-approved airing of grievances. What it really boils down to is taking care of the microphone.  The microphone should only pick up the voice of the host, and nothing else.  So often I hear … Continue Reading

All-Classical Doesn’t Always Mean All-In

The other day I saw news that longtime WCQS-Asheville Music Director Dick Kowal is planning to retire after three decades presenting classical music on the air.  With his departure comes an opening on WCQS’s schedule. To the station’s credit, it is keeping classical music on the air after Dick’s departure, but the content will no longer originate from WCQS – well, not exactly, anyway.  You can read more at the link, but the short version is that WCQS will air a new program voiced by Joe Brant, an announcer at WDAV in Charlotte. … Continue Reading

WQXR Hired a New GM and People are FREAKING OUT

When Graham Parker left his position as General Manager of WQXR last year, I wondered who in the public radio ecosystem would rise up to take his place.  Clearly I wasn’t thinking broadly enough, as it was announced yesterday that former Viacom Senior Vice President for Music Strategy and Operations Shannon Connolly had been hired to fill Parker’s old job.  From WQXR’s official press release: Connolly brings over two decades of digital music experience to the role, including product management, ad sales, and business development. As Senior Vice President, Music Strategy & Operations for … Continue Reading

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