Another attempt to pit Orchestras against each other in an unofficial “Olympics” at Carnegie is a real head scratcher. What is the prize, who actually cares and what is the point? Thankfully Alex Ross provides some sanity but what is interesting is how Orchestras making the Carnegie pilgrimage seem to think it is a magic bullet to spur ticket sales back at home……
Rants&Raves
Those Who Can’t Do Redux – Maestro Myths
As I expected there was some very interesting feedback from my recent conductor rants. Personally, I find the fact that the secret society of The Golden Baton didn’t send the Mahler Ninjas to disrupt my concerts last week quite surprising – whether that means that I’m just too small time to merit their attention is a subject for another posting. But back to the feedback – boy, there are still some serious Maestro Myths out there.
More ASS in clASSical – Unexplain This!
So I’m late in getting to the widely panned Philly marketing campaign Unexpect Yourself. Now to their credit it has created a lot of buzz in the blogosphere but whether it translates into sales and repeat business….well time will tell. What marketing in general seems to lack is creating a connection to relevancy with this and many other tag lines going for a just try it kind of E Harmony vibe. There is an incredible study out there that marketers should take note of that is not sexy but is relevant and might change the philosophy of sending out the message into sending out the messenger(s)…..
Lest We….Lebrecht!
I have always been a fan of Norman Lebrecht. His book Mahler Remembered is an anthology of recollections from friends, colleagues, observers, critics and the like. The personal nature of the book drew me in giving me some sense of Mahler the man along with the times he lived in, going beyond his musical prowess. It therefore puzzled me to read his blog post dismissing 10 or so current conductors personal takes on Mahler…..
… and if you CAN do…. A.K.A. – Another Inconvenient Truth
I’m an equal opportunity kind of guy. Since in my last post I called into question all those working conductors out there who don’t play their instruments anymore, I feel it’s only fair to look at another side of the coin – players who are driven to pick up the baton. I’m starting to feel like I’m breaking the Omerta code…
Those who can’t do…… A.K.A. – An Inconvenient Truth
I have probably already posted about this topic, but since I have started off this year seemingly determined to aggravate, irritate, and generally annoy everyone in the business whom I possibly can, I think it’s about time to tackle this issue once more. To wit….. what has happened to the conductor who still plays their instrument?
Quick Takes: And for the Record(ing) we need to go more “GaGa!”
While the rest of the universe is scratching their heads and debating how Taylor Swift won the Grammy for album of the year, the Internet broadcast of the Classical awards from earlier in the day on Sunday left me perplexed…and the sad thing is, it’s maybe just me who is. It seems not only are precious few Classical recordings being sold (very scary numbers below), but most of the winners for the Classical awards did not attend….and for crying out loud Roberta Flack, a living legend was handing them out!….
Time for a CONTROVERSY!!!
I had a revelation the other day, and since this is the age of instant communication I decided to post it on Facebook immediately. I knew that it was going to drive some people, many of them good friends of mine and respected colleagues, completely insane, but occasionally one has to open up the floodgates to get a good conversation going. I was not disappointed. This is what I said: “In order to understand Beethoven you have to play the piano. And in order to play the piano you have to understand Beethoven.” Let the games begin!