Is there still a school of thought that says just get them to the hall, you know the young ones and they will be hooked forever? Seems like the Boston Symphony marketing folks are doing their best to prove Einstein’s theory of insanity:
……..doing the same thing over and over again and expecting different results…….
It occurred to me recently that in many ways that when we talk about orchestras much of what we refer to is somewhat … abstract.
Dear Mr. President…….. First, let me tell you how delighted I am to be able to say those words.
We’re coming up on MLK Jr. day so it is time to reflect on what I’ve been doing the past couple of months.
Note to orchestra administrations everywhere: you wonder why there are some musicians in your ensemble who complain that they feel like indentured servants? Well, sometimes you treat them like that, and here’s a perfect example.
Could this be the year with seemingly inevitable economic woes painting a bleak picture for individual, corporate and foundation support and most importantly ticket sales, that while strategizing we collectively all ask the question……well what does the audience want? It’s not so much that we need to hit the reset button, but we do need to realize that it’s the audience that has the power to unlock our growth in these times…..
It’s Christmas. As usual it’s a sad Christmas. This is becoming way too common lately……
I had a wonderful experience today in the Art world. Unfortunately it was not in the Classical Music business. Rather it was the Theater that provided me with some insights, and I’m left wondering (again) why we are stuck doing things in classical music that make absolute no sense to our public. Again……..