I need to get out of the house more. That may sound funny coming from a guy who travels for a living, but when I’m home I turn into a real home-body. Which is how I found myself grinning outrageously at some Sondheim.
Media
More ASS in clASSical: The secret to enlightenment….BEER!
How could we have missed it, the answer to what ails Classical Music is in fact…..ale! If all else fails then isn’t alcohol always the answer….hmmm. This according to Louise Jury the “chief arts correspondent” for the London Evening Standard, which I remember as the paper (when I was a student in London) I never needed to buy simply because no one commuting home (it is sold outside tube stations) would ever keep it, so I always had my choice of copies to read! Again here we go with the inane and the ridiculous and the worst of it is that it is not an original idea, and it has already failed before….
Cliburn Redux!
Appearing on PBS this month is the documentary from the 13th Piano competition A Surprise in Texas. I was the assistant conductor for the finals and took my Zoom H2 mike and recorded some fascinating behind the scenes audio with some of the major players including an in depth interview with conductor James Conlon and some priceless audience reaction. Click below for all of the related posts (go from bottom to top). This is the stuff that did not appear on the web or in the documentary, only here!!! CLIBURN SOUNDOFF!
Things that move….
I’m in the midst of the busiest schedule of my life in Lake Placid and in Syracuse, with 3 (this week 5) concerts a week till mid August, but that doesn’t mean there is no time to be moved….just not much time to write about it! Yesterday something struck me and a friend shared with me a clip that reminded me just how we can through music both move and be moved, I also kind of broke an unwritten rule….
It needs to be about CONTEXT not URTEXT!!!!
At Cliburn last year I kept hearing “it has to be about the music”. I’m sorry MUSIC IS NOT ABOUT MUSIC, it’s about everything else! We spend so much time focusing on trying to get people to fall in love with music and with what we do. This will only happen when we do the opposite first i.e It’s time for us to be into them! Trying to tap into their pulse still puts us on the outside looking in, the goal should be to become part of their bloodstream…..
Another Message Control Fail…Practice, Practice, Practice
How do you get to Carnegie Hall?….You know the line. The Oregon Symphony has been invited, they have asked the city to help pay for the trip, and the message in the paper? Cue the closing of fire stations, mixed in with a defensive posture and vitriolic comments mostly against the funding and now it is all uphill….it didn’t have to be so….
Message Control and the Clouds in the Silver Lining….
Three different groups announced financial news that will have a big impact on their respective organizations, but with each announcement the negative is the focus with little or no regard for the impact the actual announcement might have on their constituents confidence going forward. It’s We’re a 4 Alarm Dumpster fire, run for your lives!…meets…sheesh only 30 million dollars….meets…. welcome back to the Millennium!……..
More ASS in clASSical – Unexplain This!
So I’m late in getting to the widely panned Philly marketing campaign Unexpect Yourself. Now to their credit it has created a lot of buzz in the blogosphere but whether it translates into sales and repeat business….well time will tell. What marketing in general seems to lack is creating a connection to relevancy with this and many other tag lines going for a just try it kind of E Harmony vibe. There is an incredible study out there that marketers should take note of that is not sexy but is relevant and might change the philosophy of sending out the message into sending out the messenger(s)…..