Chicago Broadcaster Norm Pellegrini Dies

Venerable classical broadcaster Norman Pellegrini passed away early this morning in Chicago.  He was 79 years old.

Pellegrini started at Chicago’s legacy station WFMT at its founding in 1951, and served as the station’s Program Director for an amazing 43 years.  He was responsible for the station’s eclectic mix of classical music by day, plus  comedy and folk music on The Midnight Special.  Norm hated the loud advertising and ubiquitous jingles on most commercial classical stations, and he is revered for sticking to his principles and keeping the advertising on WFMT quiet and dignified.

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Ten ways to increase traffic to your classical music blog

Thanks to Mona Seghatoleslami at WV Public Broadcasting for this guest post.

At WV Public Broadcasting, I’m responsible for the blog Classically Speaking. We started the blog in April 2008, and we’ve gradually been increasing our traffic. In March, we had 1006 page views and 789 unique views, according to Google Analytics.

These numbers aren’t just a way to feel good knowing that a lot of people are interested in reading what we have to say. Eventually enough Web traffic can also be turned into online advertising and underwriting, justification for grants, and other good things.

I was given a mission: with the help of fearless Operations Assistant Bob Powell, double the blog’s monthly traffic by the end of the summer. We did it in two months — here’s how.

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