With apologies to Lewis Carroll for conflating his poems, and thanks to alert reader Dorron Katzin, I’d like to call your attention to a new study by Walrus Research, demonstrating that those of us who like classical music on the radio are aging. In fact, those who don’t like classical music on the radio are aging, too. It reminds me of the announcers who say, “it’s 10 am here on KING-FM.”
classical music
The Music Industry and The Web
Ordinarily, I’m super careful to attribute my sources, but I failed to write this one down when I saved the link. I think I got it from ArtsJournal.com. I also haven’t independently checked the facts and figures in this article. Now, after all those disclaimers, here’s a quote from the article that knocked my socks off:
KVNO Omaha’s Sports/Classical Mix
You’ve heard of dual format stations, a combination of music and news, right? And some stations play classical and jazz. But have you ever heard of a classical music station that airs live sports events?
Starting August 27th, Omaha, Neb. station KVNO will add live broadcasts of University of Nebraska sports events to their otherwise all-classical format.
Classical Music Radio – How Do We Survive and Thrive?
Ever since the news that WUFT at the University of Florida in Gainesville is switching from classical music to news/talk, Mike and Mona and I have been privately batting around a discussion about what classical stations need to do to survive and thrive. We thought you might want to join the discussion.