All Classical FM at 89.9 in Portland, Oregon is having another spectacular year. My co-blogger Jack Allen would never toot his own horn, but the station is up 58% in listenership over two years. They have a 3.6 share, according to Arbitron, and have broken into the top ten stations in the city. In addition to new audience, All Classical’s revenues are at an all-time high, and they have a balanced budget.
All Classical
Welcome, Jack Allen
Co-author’s welcome: I don’t want to steal any of Jack’s thunder, so I’m just going to say a few words and then get out of the way. Jack is one of those people I turn to for wisdom and advice. He is on the ground doing the actual work of running a station which makes his perspective invaluable. Besides that, he’s an engaging raconteur, a deep thinker, and exactly the kind of leader who can rescue and reinvent classical music radio. With that, here’s Jack’s opening post, with my gratitude. ~ Marty Ronish