Programming for Sound vs. Programming for Engagement
Classical music broadcasting (in most places) has come a long way from what it used to be. Mostly gone are the days of take-your-medicine programming that didn’t take audience preferences or listening habits into account. Many stations are on board with appropriately dayparting their music so that the music one hears will be more congruent with typical activities at any given time of day. That’s great – but I think a lot of stations have gone too far in programming for a certain sound at the expense of being truly engaging. It’s … Continue Reading