Tom Taylor of Radio-Info.com reports from the Arbitron Conference in Baltimore that Classical public radio stations lead the pack in TSL (time spent listening). He is quoting Research Director Inc.: #1, The average non-commercial classical station has an age 6+ total week time spent listening of three hours and 19 minutes. That’s “higher than 15 of the 18 commercial format groups we analyzed.” The report is called How is my station really doing? Public Radio Edition and you can find it here. The report says we listen longer because we’re smarter and more loyal. Well, it doesn’t … Continue Reading
A great batch of new classical radio research came out from Walrus Research in June. You’ve probably seen it already, but I’d love to hear your comments on it. This is an update to the research done in 2008, and it’s based on the new Arbitron data collection via Portable People Meters (ppp).
Here’s the link to the 2011 report.
Some surprising statistics from a Jan. 19 post in radio-info.com. Look carefully at where the real revenue is. I would say radio is not dead yet!
Those of us in the biz have studied at length how classical radio can survive, or even thrive, when its main proponents are in serious decline. Alex Ross posts a scary graph in his Feb. 3rd article in the New Yorker.
Every classical organization in America should print out this graph, pin it on the bulletin board, and ponder what is to be done. If the light-gray line doesn’t reverse direction in the next ten years, those organizations may begin to fold.