Public radio

Can Classical Music Save the World?

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If the misinterpreters of the Mayan prophecy are right, the world is going to end on Friday, Dec. 21st, but some musicians in Alaska have a plan to rescue us all.  Cellist Zuill Bailey, violinist Paul Rosenthal, and pianist Natasha Paremski perform a recital they’re calling “Concert to Save the World” in Anchorage Friday night.  Radio station KLEF is in on the fun. Promoter Rick Goodfellow, owner of KLEF classical radio, insists that he “discovered encoded messages for extending the Mayan Long Count Calendar and undoing the apocalyptic prophecies of Nostradamus while … Continue Reading

Two Program Director Jobs

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A couple of job openings in case you’re interested: Colorado Public Radio Classical Program Director The Classical Program Director is responsible for the overall sound and direction of Colorado Public Radio’s classical music service and for directing on-air staff in presentation and other content, on- air and online. Responsible for developing and maintaining CPR Classical as the primary classical music organization in Colorado. Essential Duties and Responsibilities include but are not limited to: • Set, oversee and lead implementation of the Classical service on-air and on the CPR website and social media … Continue Reading

Ratings Anomaly in L.A.

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At the risk of sounding like a Republican who doesn’t want to believe the polls, there’s a weird thing happening in Los Angeles with KUSC’s ratings. From the LA Times: Arbitron says KUSC has lost more than half its core audience over the last 20 months. Ratings declined moderately during 2010 and the first half of 2011, then went into a tailspin. According to Aribtron’s reports, KUSC’s average core audience has sunk from nearly 26,000 listeners in 2009 to 9,500 in its latest report — a 63% fall. Core listeners are people who … Continue Reading

Just Say No To Pledge

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A classical music station’s highest ratings are rarely outside of format, that is to say, a DJ with a stack of records. Those hours hosted by a smart, accessible announcer presenting an equally smart playlist, all imbued with a potent sense of place (localism) engender the highest long-term loyalty. Of course there are exceptions but it doesn’t get better or match listeners’ expectations any better than good company and good music. Here at All Classical we do just that, 99% of the time. From the department of deep thoughts, we finally asked ourselves, why then do we and most classical stations only enjoy around 10% giving among those who listen. This, too, is essentially an accepted industry benchmark. We get it right when it comes to our programming. Are we getting it wrong when it comes to our funding appeals?

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