A classical music station’s highest ratings are rarely outside of format, that is to say, a DJ with a stack of records. Those hours hosted by a smart, accessible announcer presenting an equally smart playlist, all imbued with a potent sense of place (localism) engender the highest long-term loyalty. Of course there are exceptions but it doesn’t get better or match listeners’ expectations any better than good company and good music. Here at All Classical we do just that, 99% of the time. From the department of deep thoughts, we finally asked ourselves, why then do we and most classical stations only enjoy around 10% giving among those who listen. This, too, is essentially an accepted industry benchmark. We get it right when it comes to our programming. Are we getting it wrong when it comes to our funding appeals?
Congrats to WCLV
… and Happy New Year to all of our friends in classical radio! From Robert Conrad: Well, WCLV has crossed the Rubicon and is now the nation’s newest public radio station. It happened at Midnight on New Year’s Day, on which we re-broadcast the eleven hour November 1st WCLV at 50 live broadcasts of performances by area musical groups, utilizing all three of the ideastream studios in a round robin sequence. Informal fund raising has been steady and above expectations. And we do our first official extended fund raiser in February. My … Continue Reading