When is the right time to pull the plug on a radio program? When is a good thing, too much of a good thing? If one show goes away, do we revert to format (DJ and great tunes) or do we plug in another program…locally produced or off the shelf from one of the big distributors. National or local, brand new or long in tooth, the answer lies with square one, adequate concept development. If we apply start-up program criteria to existing programs or those we want to acquire, we end up with the same result – relevancy.
Radio My Way – Ron Della Chiesa
Veteran Boston broadcaster Ron Della Chiesa has a new memoir out called Radio My Way: Featuring Celebrity Profiles from Jazz, Opera, the American Songbook and More. You can read a profile of Ron on the WBUR blog here. The book has a foreword by Brian Bell, Ron’s partner-in-crime at Tanglewood and the Boston Symphony Orchestra. You can read about the two of them and sound engineer Jim Donahue in this article about Tanglewood’s 20th anniversary. For the last two decades, Boston radio personality Ron Della Chiesa has been the “voice of Tanglewood,” hosting Friday and … Continue Reading