New media

More from the Music Personnel Conference

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This is the final post in the series by Mona Seghatoleslami of West Virginia Public Broadcasting summarizing sessions at this year’s Music Personnel Conference. Many thanks to Mona for sharing her thoughts and observations! You’ll find links to her previous posts at the end of this wrap-up.

One day of the conference was dedicated to all things digital: blogging, digital rights, HD Radio, and “Thriving in a Digital World” (mostly the world of new/social media — building an online audience there and making money off of that audience).

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Performance Rights Redux

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A blog post last week on the Future of Music Coalition site asks “which side are you on?” when it comes to the Public Performance Rights “Tax.”

There are plenty of places you can read about the issue if you Google around and follow links.  There are lots of opinions out there.  I’m a member of AFTRA, and my union supports the tax.  I work with a lot of radio stations, and most of them don’t.

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Becoming a hub where audiences connect

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Buzz about the microblogging service Twitter continues to grow, and as a user I’m increasingly seeing the fruits of its popularity. I signed up with Twitter early on, but I didn’t start to use it regularly until some months ago. As more people join, the party gets livelier, and the odds of bumping into a stranger with similar interests improve. Meanwhile, people are taking advantage of Twitter’s built-in flexibility and finding increasingly clever ways to use it.

For people in media, this means now is a great time to enter the Twitterverse and connect with audiences. Perhaps more importantly, you can also connect members of your audience with each other.

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Notes From the Music Personnel Conference in Fort Worth

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I’m at the national conference of the Association of Music Personnel in Public Radio, being held in a newly remodeled Fort Worth Sheraton.  I’m sorry for those of you who couldn’t make it, because the sessions have been very good, and the food is outstanding.

Mona has taken detailed notes, and I think we’ll ask her to write up the great advice we got on announcing from a morning session by John Dodge, Program Director at KBPS in Portland OR.  John had a very lively, engaging list of do’s and don’t’s for classical announcers, based on long experience, a keen ear, and his own personable style.

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