Seattle held a technology-classical music summit recently and longtime Seattle music critic Melinda Bargreen wrote up a review that I think has general interest for other communities. It also adds to the thread we’ve been discussing. To keep it easier to read, I’m going to print it here in full text after the fold, not as a quote.
New media
Planning a media strategy for arts organizations
In her post Monday Marty asked how arts organizations can reach their audiences amid the tumult of today’s media landscape, inspiring this response. Many of these thoughts also apply to public broadcasters — a good number of which present and promote arts to their audiences. The guidance reflects my experience as a follower of various kinds of organizations through media and what I’ve come to expect and appreciate from them.
This may sound basic, but first an organization must review what it most desires to accomplish via promotional media. Then it must determine which opportunities are its biggest priorities. An organization should do a great job on starting a new blog or overhauling its website in lieu of trying 20 things all at once and doing most of them poorly.
The Public Radio App
Happy Monday!
As a media professional, lately I’ve been asked — no solicited, begged, beseeched — by several classical music organizations for help with their media needs. It’s getting harder and harder for groups to promote their music in the traditional media.
Wowie! Young People Starting a New Classical Station
This is the best, happiest, most smile-inducing story I have heard in a long time. The Deseret News of Southern Utah reports that Dixie State College is launching a new classical music station — KXDS — to be run by students.