Chloe Veltman is a blogger on ArtsJournal.com and at VoiceBox – The Radio Show, but she’s also a new classical radio announcer on KALW in San Francisco. She agreed to be a guinea pig on this blog and reveal her innermost fears and joys at this new experience.
New media
Americans for the Arts National Convention & Three New Studies
Thursday through Saturday is the national convention of the advocacy organization Americans for the Arts. It’s being held in Seattle, and I will be interviewing attendees and presenters for the group’s website. I also plan to report here on who’s saying what and how it might impact us in classical music radio.
There are also three new reports out that you might want to read. One is from Chorus America that finds:
Why We Still Do Radio!
As a radio nerd, I often enjoy reading the stats on the Arbitron website. There are a couple of reports on there that came out in March, but I don’t think we’ve reported on them yet.
For instance, this one:
Ninety-five percent of adults 25-54 with a college degree and an annual income of $50,000 or more tune into radio over the course of a week.
Ten ways to increase traffic to your classical music blog
Thanks to Mona Seghatoleslami at WV Public Broadcasting for this guest post.
At WV Public Broadcasting, I’m responsible for the blog Classically Speaking. We started the blog in April 2008, and we’ve gradually been increasing our traffic. In March, we had 1006 page views and 789 unique views, according to Google Analytics.
These numbers aren’t just a way to feel good knowing that a lot of people are interested in reading what we have to say. Eventually enough Web traffic can also be turned into online advertising and underwriting, justification for grants, and other good things.
I was given a mission: with the help of fearless Operations Assistant Bob Powell, double the blog’s monthly traffic by the end of the summer. We did it in two months — here’s how.