“You may say I’m a dreamer, but I’m not the only one.”
Money
KUSC – You’re the Top, You’re a Hot Tamale
With apologies to Cole Porter, L.A.’s public station KUSC continues to lead in the nation’s public radio ratings.
Brenda Barnes is the President of KUSC. You can catch an interview with her about the ongoing good news, printed yesterday in the online journal LAdowntownnews.com.
How Many Are Listening to Radio? Who’s Making Money?
Some surprising statistics from a Jan. 19 post in radio-info.com. Look carefully at where the real revenue is. I would say radio is not dead yet!
Kicking the tires of philanthropy.
To give or not to give, that is the question.
Not-for-profit radio stations around the country are entering into the spring fund-raising season, facing the same challenges as last year and the year before that, and the year before that. The perennial challenge is engaging the listener in a conversation about the relevance of the station in peoples’ lives and the need for voluntary contributions to cover the station’s expenses. There’s a cause and effect dynamic at work. Programming causes listening, good programming causes loyalty, loyalty causes giving. In theory. Is that all there is to it, do the best we can with creating content and then ask for money – and we shall automatically receive?