Two recent news items ought to make your head whirl. The first is from current.org which is the online arm of Current, the pubcasting journal.
The latest analysis from public radio’s Grow the Audience project identifies a “short list” of market factors that drive performance of individual NPR News stations–namely education levels, competition within each market for NPR News listeners and the presence of key psychographic segments.
A recent article on MSNBC.com examined how public radio stations are faring with fundraising in these unstable economic times. The article prominently features two classical stations, WDAV in Davidson, N.C., and WWFM in Trenton, N.J. As I mentioned the other day, WDAV has just restarted its on-air fundraising drive after putting it on hold.
My email is humming with messages from Albuquerque about KHFM. I listened online for a couple of hours today, and though two hours in a week are not necessarily representative of a 24/7 station, I did hear some things worth commenting on.
A couple of brief news items:
Bravo to WFMT for supporting more live music with its new series, Live from the Morse. You can read about the new Morse Theater (and concert space) in the Chicago Suntimes.
Here’s my favorite quote from the article: