Also from the Public Radio Program Directors Conference, Todd Mundt of Louisville Public Media shares his notes from a keynote address by Bruce Theriault. Theriault is senior v.p. for radio at the Corporation for Public Broadcasting. His comments aren’t directly about classical radio, but they do apply to all of public radio, classical included.
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Day 2 at the PRPD
There are lots of sessions going on at the Public Radio Program Director’s meeting, but of course on this blog I’m just reporting on the classical music ones. This morning was a session on fundraising, and I’m pretty sure the stations don’t want me to give away the secrets of how they’re planning to persuade you to donate. Let’s just say they sincerely want classical radio to be a partnership with their listeners, and the advice they gave us is to focus on how valuable classical music is to our lives, and that radio stations are the ones providing that value — basically for free. I think we sometimes forget that fundamental truth and we get caught up in the minutiae.
Report From Day 1 of the PRPD
Hi all. I’m wrapping up a long day of travel (hmmm, let’s see, it’s been 19 hours so far) but wanted to report from the Classical Music session at the Public Radio Program Director’s Meeting which is going on this week at the Renaissance Hollywood Hotel.
Programming conference kicks off in Hollywood today
Hundreds of public radio staffers are in Hollywood today for the Public Radio Program Directors Conference, which begins today and ends Saturday. Our very own Marty is there as well, while I, sadly, am not. I wish I were. I went to many PRPDs for Current and always had a great time drinking at dive bars learning about the latest thinking in public radio.