Commercial radio

Diversity Reprised

October 8, 2008 by Marty Ronish

Earlier this week, our fearless blogmaster, Drew McManus headlined the main blog site Inside the Arts with my comments about Diversity. Maybe the topic doesn’t have legs. Or maybe we all have more important things on our minds right now, but I see classical radio being passed by. I’d like you to add this topic to your mental archive and let it percolate.

I’ve gotten comments back about finding ways to bring diverse audience members into our western tradition, and a comment about education being the key to diversity. Yet I want to know what we could do now — today — to include more people. How can we make our product attractive to more than just 82% white people?

Quote of the day

September 28, 2008 by Mike Janssen

“We went country and what happens? Carrie Underwood shows up. She comes to the station, comes over to me and puts her arm around me and we had our picture taken. I mean, Beethoven never did that.” — Saul Levine, owner of KKGO (formerly K-Mozart) in Los Angeles. Quoted in the Orange County Register.

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PRPD Classical Radio Wrap-up

September 22, 2008 by Marty Ronish

After four days at the PRPD I’m trying to process the many voices competing in my head. The big, overarching question we radio types ask ourselves every year is How do we increase our audience?

Throw Open the Doors to Diversity!

September 20, 2008 by Marty Ronish

Here’s a tease for Monday’s post:

Today some very strong words from Bruce Theriault, Senior VP for Radio of the Corporation for Public Broadcasting, who said we need to “throw open the doors” to diversity, to new people with new ideas, to young people who understand converging media formats, and to look around us and realize that the public radio audience is 82% white, while the American population is nearly 50% non-white.

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