Happy Monday, everybody. There’s a very nice blog post about WQXR’s switch from commercial to public radio here. Doc Searls lists five reasons public radio is better than commercial for classical music, but my favorite is the last one: Direct Listener Involvement. Commercial radio has had a huge disadvantage for the duration: its customers and its consumers are different populations. As businesses, commercial radio stations are primarily accountable to advertisers, not to listeners. Public radio is directly accountable to its listeners, because those are also its customers. As public stations make greater … Continue Reading
The oldest American commercial classical station is commercial no more, but it will remain classical. WQXR will be sold by The New York Times to public radio station WNYC and Univision.
The call letters and the classical music will move across the dial from 96.3 to a weaker signal at 105.9, while Univision’s Spanish-language WCAA will move to 96.3.
Venerable classical broadcaster Norman Pellegrini passed away early this morning in Chicago. He was 79 years old.
Pellegrini started at Chicago’s legacy station WFMT at its founding in 1951, and served as the station’s Program Director for an amazing 43 years. He was responsible for the station’s eclectic mix of classical music by day, plus comedy and folk music on The Midnight Special. Norm hated the loud advertising and ubiquitous jingles on most commercial classical stations, and he is revered for sticking to his principles and keeping the advertising on WFMT quiet and dignified.
Happy Monday!
As a media professional, lately I’ve been asked — no solicited, begged, beseeched — by several classical music organizations for help with their media needs. It’s getting harder and harder for groups to promote their music in the traditional media.