KOSU in Stillwater, Okla., joins the ranks of stations cutting back on classical in favor of more news and talk programming. My guess is that they dumped the dual format, but I’m not sure (the most recent incarnation of their previous schedule that I could dig up dates to almost a year ago). Their website calls the station “the New KOSU.”
This article in the local Journal Record includes background from the station’s new general manager, who mentions a survey the station conducted that helped inform the decision. (Use Bugmenot.com to skirt the registration prompt.) The survey involved input from 500 listeners. Compare that to the station’s weekly audience of 24,400 listeners as of Fall 2007, according to the Radio Research Consortium. That’s about 2 percent. KOSU also cites other factors such as public forums and an advisory board’s input.
A few years ago I did a recording session in the big studio at the CBC in Vancouver. The folks there were extremely proud of their in-house orchestra, the only broadcast orchestra left in North America. The studio is gigantic, maybe three times the size of NPR’s Studio 4A. In fact, the entire facility is spectacular, and in many ways, spectacularly underutilized.