Audience

Classical Music: Relaxing or Stimulating…or Both?

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The most important classical music presentation at this year’s Public Radio Program Directors conference involved the results of a survey conducted by Coleman Insights, presented by Joe Eskola, Director of Research at Minnesota Public Radio and American Public Media.  It was a lengthy presentation, and I’ve delve into it in more detail in a later post, but I can distill some of the more pertinent findings here with a few bullet points: The greatest potential for classical music audience growth is in a younger and ethnically diverse demographic. Of those that DO … Continue Reading

Is it Journalism? Classical Radio and the Arts Community

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The Chicago Symphony Orchestra is launching a new integrated media site called CSO Sounds and Stories, and in the subtitle of their press release they’re calling it “the first brand journalism site by a major American orchestra” (italics mine).  It’s basically an online music magazine, rich in audio (including the radio shows) and with unique content — a great place to hear the Chicago Symphony online, especially for non-Chicagoans. A thoughtful article by Chris Jones in the Chicago Tribune online claims that they shouldn’t call it “journalism” because it’s really p.r. “To the best of our knowledge … Continue Reading

World’s Biggest Online Classical Destination?

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Radio Today  reports that Classic FM in the UK has launched a new website with the claim that it will become the “world’s biggest online classical music destination.” I went to the site here, and got a screen saying they only have rights to air in the UK. This is not the first time I’ve heard that an online station was going to dominate the world.  When NPR dropped most of its own original classical music programming and gathered a coalition of stations to contribute content to NPRmusic.org, they said it was going … Continue Reading

“Public Radio Makes Us Better Listeners”

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A favorite local author, Nicole Brodeur with the Seattle Times has penned a paean to public radio for Public Radio Month, and just in time for various pledge drives. We know what we’ve got up and down the dial here — jazz, bluegrass, classical, blues — and we support it, because public radio makes us better listeners. It’s a give and take — and give. And it’s worth it. Seattle is a public radio city, staunchly supporting four stations in Seattle proper, plus community stations in Everett and Bellevue.  We also support a number of public … Continue Reading

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