WDAV-FM in Davidson, N.C., reported recently that listenership for its online audio stream grew by 40 percent in four months. How did that happen? Folks at the station say being listed in the iTunes directory may have played a part.
Audience
Canadian Composers: Broadcasts Repurposed for Online
Here’s a rare chance to hear a lot of previously unavailable music by Canadian composers.
The Globe and Mail reports:
This week, the Canadian Music Centre launched Centrestreams, an audio-streaming service that makes the CMC’s collection of 8,000 recordings, by about 700 Canadian composers, available online at http://www.musiccentre.ca.
Behind the Scenes: Fundraising at a Classical Station
This is not going to be a compendium of fundraising ideas for classical stations, so if you’re looking for the foolproof idea that will make your fundraising SING during a recession, sorry. I wanted to give non-radio types a look at what goes on behind the scenes.
It’s almost impossible for public classical stations to generate “earned income.” Radio has always been free — like the internet — so you can’t really sell the product, unless you’re satellite radio and force people to buy a special receiver and pay a subscription fee.
Classical stations, fundraising and the economy
A recent article on MSNBC.com examined how public radio stations are faring with fundraising in these unstable economic times. The article prominently features two classical stations, WDAV in Davidson, N.C., and WWFM in Trenton, N.J. As I mentioned the other day, WDAV has just restarted its on-air fundraising drive after putting it on hold.