Audience

Planning a media strategy for arts organizations

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In her post Monday Marty asked how arts organizations can reach their audiences amid the tumult of today’s media landscape, inspiring this response. Many of these thoughts also apply to public broadcasters — a good number of which present and promote arts to their audiences. The guidance reflects my experience as a follower of various kinds of organizations through media and what I’ve come to expect and appreciate from them.

This may sound basic, but first an organization must review what it most desires to accomplish via promotional media. Then it must determine which opportunities are its biggest priorities. An organization should do a great job on starting a new blog or overhauling its website in lieu of trying 20 things all at once and doing most of them poorly.

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Performance Rights Redux

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A blog post last week on the Future of Music Coalition site asks “which side are you on?” when it comes to the Public Performance Rights “Tax.”

There are plenty of places you can read about the issue if you Google around and follow links.  There are lots of opinions out there.  I’m a member of AFTRA, and my union supports the tax.  I work with a lot of radio stations, and most of them don’t.

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What Mona Brought Home from AMPPR (Part 1 of 2)

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This guest post was written by Mona Seghatoleslami, a classical announcer, producer and blogger at West Virginia Public Broadcasting.

I’ve just had my first day of work since I got back from this year’s Association of Music Personnel in Public Radio conference in Fort Worth, Texas. I want to do everything at once; I’m really inspired to try a bunch of new things, and even the mundane tasks at work seem more exciting. That’s probably pretty typical after a conference. The true test will be how I’m doing after a few weeks or months.

I have a whole lot of notes from all the sessions, which I can share with anyone who’s interested. I’d also like to hear from what other people learned and plan to do. For now, here are two things I’m inspired to do.

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