Below you’ll find the first in a series of articles by professionals involved with classical public radio. These articles were originally posted on the Listserv of the Association of Music Personnel in Public Radio, and are being reprinted here with the permission of the authors.
The first article is by Peter Dominowski, a public radio researcher and consultant. He started his company Market Trends Research, Inc., in 1985. Here’s his full bio. Without further ado, his article:
We all love classical music and want other people to enjoy it as much as we do. Unfortunately, our aspirations for increasing listening to classical music on the radio are often not matched by the effectiveness of our promotion of the music on air.