Mike Janssen

Mike Janssen Served as Scanning The Dial's original co-authors from Mar, 2008 to Jan, 2010 and is a freelance writer, editor and media educator based in the suburbs of Washington, D.C. He has written extensively about radio, mostly for Current, the trade newspaper about public broadcasting, where his articles have appeared since 1999. He has also worked in public radio as a reporter at WFDD-FM in Winston-Salem, N.C., where he began his career in journalism and filed pieces for NPR. Mike's work in radio expanded to include outreach and advocacy in 2007, when he worked with the Future of Music Coalition to recruit applicants for noncommercial radio stations. He has since embarked on writing a series of articles about radio hopefuls for FMC's blog. Mike also writes regularly for Retail Traffic magazine and teaches workshops about writing, podcasting and radio journalism. In his spare time he enjoys vegetarian food, the outdoors, reading, movies and traveling. You can learn more about Mike and find links to more of his writing and reporting at mikejanssen.net.

Tech study sheds light on classical listeners’ habits

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A few weeks ago I paid a quick visit to the Public Radio Program Directors conference in Cleveland. I’m working on an article for Current about the application of midday classical music research, which was discussed on the conference, so I can’t get into that subject on this blog quite yet. But there’s one thing I can share: links to the second annual Public Radio Technology Study.

This extensive study by Jacobs Media surveyed more than 28,000 public radio listeners about their use of technology. Respondents were grouped according to their preferred radio formats, so there’s lots of information to digest about classical listeners in particular, and it’s interesting to compare their habits to those of other listeners.

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Marketing a new classical music station

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Here is the third article in our series adapted from contributions to the Association of Music Personnel in Public Radio’s e-mail list. In this installment, General Manager Douglas Evans and Marketing Manager Jason Hughes discuss their promotional campaign for a brand-new all-classical station — Miami’s Classical South Florida.

In October 2007, American Public Media officially started broadcasting on WKCP 89.7 in Miami/Fort Lauderdale and on 101.9 in the Palm Beaches. Since the demise of commercial station WTMI, South Florida had been without a radio station devoted to classical music. While there are two other public radio stations in the South Florida market, only WKCP broadcasts classical music 24 hours a day, seven days a week.

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WGBH offers more info about WCRB purchase

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Boston’s WGBH has created an “online resource room” about its purchase of commercial all-classical WCRB. It’s a way to keep up on the latest news about the new station and provides a chance to sign up for e-mail updates as well. The page also features a letter from WGBH President John Abbott: In this most classical of cities, we’re fortunate to enjoy many cultural riches, from the Boston Symphony Orchestra and New England Conservatory to Handel and Haydn Society, Boston Lyric Opera, and the Longy School of Music, to name just a … Continue Reading

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